Kantar and Cint Extend Partnership

Research tech firm Cint and global insight group Kantar have announced a 'significant' extension of their existing relationship. The multi-year deal integrates the latter's proprietary panel and survey platforms with the former's Exchange network of respondent-ready panellists.

The firms say the deal gives Kantar 'a predictable and scalable structure' for access to Cint's global platform, powered by Cint's APIs; improved data collection capabilities; 'speed, scale, and AI-powered quality'; and the ability to deliver insights to clients with 'greater efficiency and confidence.'

Patrick Comer, CEO of Cint, says the agreement is 'much more than a renewal' and serves as 'a testament to the strategic, forward-looking partnership' the firms have built. He adds: 'Our new platform is designed to provide the scale, speed, and quality required to help our clients innovate with confidence. This is a powerful endorsement of that vision, and we are deeply committed to supporting Kantar's success.'

Kantar CEO Chris Jansen (pictured) comments: 'Real insights from real people are the foundation of the value we provide to our clients. This expanded agreement, which provides us with access to the world's biggest network of panellists, empowers us to shape the brands of tomorrow by better understanding people everywhere.'

The firms are online at www.cint.com and www.kantar.com .