Funds for Marketing Intell Firm Bonsai

In the US, first-party marketing intelligence platform Bonsai has secured $1.8m in investment, with which to accelerate go-to-market efforts and further develop its software.

Bonsai promises brands 'extreme clarity on their marketing spend ROI' without the need for data engineering or the installation of tracking cookies, pixels or custom code. Its software integrates with more than 80 platforms, and combines business reporting, multi-touch attribution, marketing mix modeling, incrementality testing, budget forecasting, automated buying algorithms, and audience analytics.

Funds came from Mairs & Power Venture Capital, TAWANI Ventures, Bridge Venture Fund, Chicago Early and Service Provider Capital, as well as two individual investors.

'Consumer-facing brands waste billions of dollars each year,' says CEO Matt Butler, 'because they make decisions with inaccurate, biased marketing conversion data. Our platform ingests and analyzes a brand's first-party data to give them extreme clarity on their marketing spend, allowing them to focus on high-ROI marketing efforts and truly grow.'

Web site: www.bonsaidata.io .