New Regulatory Head for IAB Australia

Digital ad trade association IAB Australia has appointed Sarah Kruger as its Director of Policy and Regulatory Affairs, effective immediately.

The IAB has almost 9,000 members globally, including media owners, publishers, technology companies, agencies and advertisers, for whom it develops standards, develops joint responses to challenges faced by the sector, and supports and advocates for sustainable and diverse investment across all platforms.

Kruger joins from Seven West Media where she was Head of Government and Regulatory Affairs, and worked earlier as Chief Legal and Government Affairs Officer and Company Secretary at Commercial Radio & Audio (CRA). She holds a BA (Hons) from the University of Cambridge. In her new role, she will work with IAB member organisations, other trade associations, policy makers and the global IAB network to help users navigate the maze of regulatory frameworks underpinning digital ads across the world.

IAB Australia CEO Gai Le Roy says Kruger 'will play a critical role in advancing our work on privacy reform, data governance, transparency and industry standards, supporting a sustainable and innovative future for digital advertising in Australia.'

Web site: www.iabaustralia.com.au .