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MAPS Launches Reputation Index
New York-based MAPS Insights has launched the MAPS Reputation Index, a new analytics offering which it says goes beyond traditional rankings to explore the reasons why certain companies are seen as reputational leaders, and how others can learn from them.
 MAPS was founded in 2024 by former ARF EVP and Alva Chief Client Officer Jasper Snyder, and helps marketing and communications leaders with decision-making.
Focusing on Fortune 500 companies, and drawing on analysis of mainstream media coverage and social media commentary over the past twelve months, the new Index provides an issue-specific view, quantifying how major corporations are perceived on topics including DEI, Responsible AI, Sustainability and Workplace Flexibility. In addition to identifying which companies in each sector are seen as leaders on specific issues, it also examines the communications strategies and external narratives shaping those perceptions.
The Index is designed for Chief Communications Officers and the teams responsible for shaping and protecting corporate reputation across the enterprise.
Founder & CEO Jasper Snyder (pictured) stats: 'Corporate reputation is multi-dimensional. A company might be praised for its AI ethics but criticized for its environmental impact. The MAPS Reputation Index reflects that nuance and highlights what leading companies are doing well, so others can see proven approaches to building reputational strength.'
A public version of the MAPS Reputation Index is available at mapsinsights.com/index . The company is on the web at www.mapsinsights.com .
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