Ekimetrics Hires for UK Expansion

In Paris, data science and AI solutions firm Ekimetrics has announced the hiring of former Meta and Kantar leader Angie French, to lead its expansion in the UK as GM and Partner.

Ekimetrics combines tailored AI solutions with 'deep business knowledge' to help clients plan ahead and be more competitive in the era of AI and sustainability. The firm employs some five hundred experts in data science, Marketing Mix Modeling and AI. Last year it opened a Shanghai office and appointed Christina Cen as GM in China, and three months ago it appointed Eric Labaye as Chairman of its Supervisory Board.

French (pictured) spent thirteen years in account leadership roles at Microsoft, and seven in various positions at Xerox, before joining Kantar in 2014 as VP, Client & Agency Engagement, EMEA. Three years late she was appointed as Lightspeed's CEO for EMEA. She also has experience in board positions at Meta, where she was Director of Marketing Science (EMEA) as part of the Northern Europe leadership team.

Ekimetrics says French's appointment is a part of its 'Elevate 2028' strategy to become 'the global leader in business AI deployment at scale.' This will involve the continual development of its hybrid mode, which combines technology and services across areas including MMM, operational excellence, ESG transformation and customer analytics.

According to Ekimetrics' Global CEO Jean-Baptiste Bouzige: 'Not only is Angie a smart, consummate practitioner and innovator, her ability to speak directly to CMOs on a C-suite to C-suite basis, combined with her growth track record and supportive leadership style make her the ideal choice to lead our Elevate plan in the UK.'

Web site: www.ekimetrics.com .