Paradigm Promotes to Boost Managed Services Offer

In the US, Paradigm Sample has recently promoted Natasha Braun to Senior Vice President, leading the growth of its Managed Research Services business

Braun (pictured) worked in Australia and New Zealand from 2005-16, in a number of firm and roles, the latter including partnerships, account management, marketing and journalism. She then moved to California, and worked for around two years for Survata in an Innovation and Insights role before joining Paradigm as Director of Client Development in 2020. The firm says she has since been a key driver of business development and client engagement.

In her new role she reports directly to CEO Cyrus Deyhimi, and will serve as a key member of Paradigm's executive leadership team. Deyhimi comments: 'By layering managed services on top of our global online sampling capabilities and proprietary data quality framework, VeraProof, we're enabling clients to be more agile and efficient. Client adoption of these services has been exciting, and Natasha's client-first mindset has played a critical role in uncovering the needs our solutions now address. As SVP, she will be instrumental in helping clients strengthen their position in the market.'

Web site: www.paradigmsample.com .