Global Grocers' VC Backs Product Tracker Harmonya

In the US, product data platform and real-time shopper insights provider Harmonya has received an investment from major retailer VC fund W23 Global, adding to recent funding from dunnhumby Ventures.

Harmonya uses AI-powered solutions to help CPG brands and retailers enrich, expand and act upon their product data. The company tracks over $500bn in annual sales for more than twenty million products across hundreds of categories. The company has offices in New York and Tel Aviv.

W23 is a retail venture capital fund backed by five major grocery retailers with stores across five continents: Ahold Delhaize, Tesco, Woolworths Group, Empire Company Limited Ltd/Sobeys Inc., and Shoprite Group. The recent dunnhumby round was supported by Bright Pixel and Team8.

Harmonya CEO Cem Kent comments, 'The addition of W23 Global to our investor group is a major milestone. W23 Global brings deep retail expertise and global reach, and their support reinforces our vision of empowering CPGs and retailers to move faster, make better decisions, and grow in today's dynamic market.'

Web site: www.harmonya.com .