OpenX Integrates Auto Market Data from Polk

In the US, omnichannel supply side platform OpenX Technologies has announced an integration with the automotive analytics solutions of research firm Polk, now part of S&P Global Mobility. The combination promises 'superior, measurable outcomes for auto marketers.'

Users will get access to real-time attribution linking campaigns with actual vehicle transactions; and can tap into Polk's predictive audiences and 2,000+ auto segments, which are grounded in more than 30 years of ownership history and scored and trained against census-level vehicle transactions. These can now be combined with OpenX's people-based identity graph and premium cross-inventory format.

Joe Kyriakoza, VP and General Manager of Polk Automotive Solutions at S&P Global Mobility, comments, 'Our mission is to deliver the industry's best automotive insights and data that empowers our users to connect more effectively with their customers. Integrating Polk's automotive intelligence into OpenXSelect extends the reach and performance of Polk solutions, giving marketers the insights and scale needed to drive better business outcomes while streamlining campaign setup.'

Web site: www.openx.com .