Seed Funds and Launch for CRM Platform Aurasell

San Francisco-based CRM platform Aurasell has raised $30m in seed funding and announced its emergence from stealth. Funds will be used to expand operations and development of its AI-powered platform, which it says 'collapses the GTM stack into a single intelligent solution.'

Co-founded by CEO Jason Eubanks and CTO Srinivas Bandi, formerly of companies including VMware and Twilio, Aurasell describes itself as 'the world's first AI-native CRM platform.' The firm brings ideal customer profiles, buyer personas, account research, contact signals, forecasting, conversation intelligence and other data into a single platform, delivering 'intelligent automation from contact to contract.'

'Today's CROs have been turned into CIOs,' says Eubanks (pictured), 'forced to wrangle with software that is anything but modern. Legacy systems of record are unwieldy, expensive, and require ecosystems of fragmented tools to be built on top of CRMs. These outdated frameworks aren't built for the present, let alone the future. Aurasell is an AI-native platform born out of necessity.'

Backers included N47, Menlo Ventures, and Unusual Ventures. The firm's home page is at www.aurasell.ai .