Wider Role Including Insights for Cartology MD Tyquin

Cartology, the retail media business of Australian retail giant Woolworths has seen 19.5% revenue growth for the year; while its Managing Director Mike Tyquin has added to his role within the group, and will now lead insights, media and loyalty commercialisation.

Cartology is part of the WooliesX digital and media division, and provides advertising solutions underpinned by first-party customer insight, while promoting brands through the group's BIG W and Woolworths stores. Earlier this year the division recently announced a new Client Advisory and Value Creation function, appointed former dunnhumby employee Hannah Siddiqui to lead a new Intelligence and Effectiveness function, and lost its GM Of Marketing, Insights and Integration Jodie Koning after five years.

According to the group's accounts, reported on www.mumbrella.com.au , Cartology's revenue increased by 'a normalised 19.5%' with growth across all banners and channels. Digital and shopper led the way while Media, Everyday Rewards, and Services sales increased by a normalised 11.7%. The division was also profitable - EBIT increased by a normalised 40.2%.

Tyquin (pictured) will take on the new responsibilities as part of a range of group leadership and organisational changes. The company is online at www.cartology.com.au .