New Narrative Hires Middle East Leader

New Narrative (N/N), a strategic communications consultancy headquartered in Hong Kong, has appointed Rashmi Jolly as Principal, Middle East, based in Dubai and serving clients in the Middle East and Africa.

The firm, which also operations in Singapore, London and New York, provides insights to help enterprise customers with commercial, investment and policy decisions. Services include marketing, branding, investor relations, customer experience, custom research, and thought leadership campaigns.

Jolly's appointment follows the opening of a London office in 2023. She brings more than twenty years of experience, mostly from the financial sector: she worked in sales trading at Goldman Sachs, payments innovation at Mastercard, thought leadership at the Economist Intelligence Unit and journalism at The Wall Street Journal. Most recently, she worked at Bain & Company in roles involving customer experience and the development of AI solutions.

Joseph Chaney, a Partner and co-founder of the New Narrative Group, says the appointment is 'a natural step' for the company, adding: ''with Rashmi's innovation mindset and broad experience, she's a perfect fit. Her leadership will strengthen our ability to serve clients in this rapidly evolving region and across our other global hubs.'

The firm is on the web at www.new-narrative.com .