Integration for Tenetic and Comscore

Real-time advertising insights and intelligence platform Tenetic has announced a partnership with Comscore, integrating the latter's TV media data with the former's consumer and media information to provide a live-updated cross platform view of consumers.

Launched earlier this year by a group of high profile researchers led by Circana Chairman Tod Johson, Tenetic promises actionable insights for media companies and advertising agencies, with initial coverage of more than 200 local US markets, and already processing 'trillions' of consumer behavioral attributes across hundreds of millions of US consumers - it also boasts access to more than a decade of historical trends data. The platform offers data for pre-ad sales, purchase intent/predictive analytics, always-on consumer sentiment, share of traffic assessment, shopper journey and insights, behavioral segmentation, ROAS analysis, campaign development and competitive intelligence.

The firms say the integration will provide local and national linear TV buyers with a dynamic and iterative tool for continually optimizing planning, and sellers with real-time market insights for optimizing inventory.

'Our partnership with Comscore will provide the market not only with comprehensive TV media and viewership data,' says Tenetic CEO Chris Wilson, 'but also 'in the moment' consumer insights to make planning and selling more efficient, effective and produce better returns.' Steve Bagdasarian, Chief Commercial Officer at Comscore, says the partnership is 'a powerful demonstration of how local linear television insights can unlock new value when paired with real-time qualitative data.'

Web sites: www.tenetic.com and www.comscore.com .