Vimeo and NPAW Partner for Video Streaming Analytics

Video distribution platform Vimeo is teaming up with video intelligence specialist NPAW to deliver an integrated analytics suite providing enterprise-level intelligence to streaming content creators and media businesses.

Vimeo Streaming Analytics features three specific hubs: Engagement, Audience, and Business. the first of these includes total views and detailed drop-off points, with the ability to compare movies, series, or playlists and drill into individual video behavior. The second gives insights into who viewers are and how they interact with a platform - including audience growth trends, explore geographic distribution, and device / platform preferences. Lastly, the Business Hub allows users to track subscriber growth, churn, revenue and transactions, with detail on what drives sign-ups and what risks losing subscribers.

Vimeo says data on platforms like YouTube and TikTok is 'typically limited to view count and basic demographic information... only owned channels provide the in-depth insights you need to build a comprehensive picture of your audience's viewing habits and refine your strategy for maximum impact.'

Matt Moore, Director of Product at Vimeo, comments, 'We are giving every Vimeo customer the depth of analytics used by top streaming services, delivered within the tools they already use, offering the clarity they need to improve experience, drive engagement, and unlock revenue without added complexity.'

'Together with Vimeo, we're delivering enterprise-grade intelligence,' adds NPAW founder, CTO and CEO Ferrán Gutiérrez Vilaró. integrated seamlessly into their workflows, so they can focus on building content and audiences while we provide the insights.'

The solution is now in beta, and expected to roll out fully before the end of the year.

Web site: www.vimeo.com .