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Measure Protocol Adds Four
UK-based consumer intelligence company Measure Protocol has appointed Sophie Rowell in the new role of Operations Manager, Stephanie Wong as Community Manager, Sathursan Uthayakum as a Data Analyst and Simas Sliacinas as a Data Engineer.
 Launched in 2018 by four former YuMe and Crowd Science execs, Measure uses proprietary digital behavior detection technology and machine learning, converting it into 'easily digestible' data sets. Clients - who include global social media and technology platforms, TV/media companies and agencies - receive insights into how consumers use, interact, navigate and transact with business web sites, services and apps. The firm says the hires come as it looks to scale its offering across the UK, US and India.
Prior to joining, Rowell was Senior Programme Manager at Ipsos, and earlier she worked as a project manager at Indiefield. At Measure, she brings her c.5 years of experience to bear on ensuring the seamless execution of data collection initiatives, delivering high-quality behavioural data.
Wong, previously a Digital Content Creator at garden buildings firm Dunster House, will build relationships with members across all three of the firm's data contributor markets, and work with members on new initiatives and data collection. She reports to Louis Godfrey, Head of Growth Marketing.
In their new roles, Uthayakum and Sliacinas will accelerate the company's use of AI and LLMs to optimize use of its datasets. Uthayakum reports to Paul Neto, co-founder and Chief Data Officer, and will focus on data analysis and insight development, while Sliacinas will report to Neil Mehta, Head of Engineering, and work to enhance Measure's AI-powered data infrastructure.
'High-quality training data is the foundation of meaningful AI,' says Neto. 'Measure sits at a unique intersection as we are actively collecting AI prompt data from our community but also leveraging how we work across LLMs to turn these raw behaviors into intelligence that brands can't find anywhere else. I'm delighted to welcome Sophie, Stephanie, Sath and Simas onto the team. Measure Protocol's behavioural data has grown in demand as clients look to uncover new ways to leverage it to find their competitive advantage, making the experience of these new hires crucial in our expansion strategy.;
The company is online at www.measureprotocol.com .
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