Nielsen Hires Former Amazon Brand Marketing Leader

Nielsen has appointed Sacha Weinberg as SVP, Brand Marketing and Strategy, leading the ratings giant's global brand marketing strategy, and overseeing its content, social and web, brand design and events teams.

Weinberg (pictured) brings extensive experience leading brand strategy for major global brands in the technology, entertainment and retail industries. She joins from Amazon where she drove global brand marketing and creative strategy for Prime Video; and energised innovation across TV, movies and live sports. Before this she worked for retail chain Starbucks, leading marketing, strategy and product innovation for its digital app and for retail & beverage. She has also held senior brand marketing roles at Nike, Mattel, and Walt Disney Home Entertainment.

She reports to Chief Communications and Brand Marketing Officer Carole Robinson, who comments: 'Nielsen works tirelessly to deliver the best data, so that our clients can tell their story. We're thrilled to have Sacha help us tell our own story. It's one built on innovation, technology and an enduring love for TV, movies, sports and audio. Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world. She's joining us at the perfect time, as we've built momentum around our next generation of products for TV, sports and live streaming.'

Web home page: www.nielsen.com .