Cint Partners to Combine Survey and Transaction Data

Cint has announced a strategic partnership with Affinity Solutions, bringing its global audience network together with real-time transaction data from more than 150 million credit and debit cards. The firms say the combination will help marketers and researchers measure the true impact of campaigns.

Affinity's data from nearly 100m US and UK consumers will be integrated into Cint's platform, allowing brands, agencies and researchers in sectors including retail, travel and QSR to link attitudinal and other survey data with actual purchase behavior. The partners say the deal will foster innovation and allow them to 'explore synergistic opportunities' between their offerings, with further announcements expected.

Kevin Evers (pictured), MD Data Solutions and Measurement at Cint, comments: 'We are excited to partner with Affinity Solutions to explore the vast potential of our combined capabilities. This partnership represents a significant step in our commitment to measure real business outcomes for our clients. Affinity's deterministic, granular purchase data, combined with Cint's global reach, opens up exciting possibilities for the future of measurement insights.' Henry Tam, Affinity's SVP Sales, adds: 'Together with Cint, we're enabling advertisers to move beyond intent to understand the true impact of their campaigns, pioneering a new era where marketing and business decisions are driven by real-world outcomes.'

Cint gives its clients access to a network of more than 800 suppliers representing millions of engaged respondents in more than 130 countries, via its Cint Exchange marketplace. Seven weeks ago it launched an AI Study Companion called Luci. Cint currently has a global workforce of just over 800 people, with offices in locations including Stockholm, London, New York, New Orleans, Singapore, Gurgaon and Sydney. It's online at www.cint.com and its new partner can be found at www.affinitysolutions.com .