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Vision One Promotes for New Head of Brands Role
In London, full service agency Vision One Research has announced the promotion of Kendra Furey to the new role of Head of Brands, leading its brand research team.
Vision One specialises in consumer psychology, behavioural insights and brand momentum strategies, was founded in 1999 by Tony Lewis and Jas Gidda, and has locations in London, Liverpool and Birmingham. The firm boasts its own specialist face-to-face and telephone research fieldwork services, and is the parent of consumer agency Heawood Research.
The company says the creation of the new role reflects its 'ongoing commitment to delivering world-class brand research at a time when businesses require their brand to differentiate, innovate and add value in new ways to compete and grow.' CEO Tony Lewis recently published a book, Brand Momentum, and Furey will lead a new brand tracking service designed to help brands achieve this. This includes encouraging clients to focus not simply on 'brand building' but on 'brand energising', which it says represents 'a vital shift in perspective.'
Furey is promoted from Head of Client Success, and according to the firm has been 'a driving force in strengthening its client relationships and delivering transformative insight over the past six years.' Her seven plus years' experience in research, marketing and client strategy span sectors including retail, financial services, and food & beverage,and she has a particular interest in luxury brands and retail. She holds a Bachelor's of Research in the Arts, and a Master's degree in Research.
Alex Brown, promoted to Director of Insights three months ago, comments: 'Most marketing experts now recognise that performance marketing and short-term activation alone are not enough to build profitable, sustained growth. Kendra's track record in delivering client success, combined with her passion for brand strategy and behavioural insight, makes her the ideal person to lead our brand practice. Her appointment strengthens our ability to help organisations decode what really drives brand growth and long-term success.'
Web site: www.visionone.co.uk .

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