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Rapid Growth for Nature
Australian firm Nature has announced ten new appointments across its Melbourne, Brisbane and Sydney offices, and says the growth 'reflects its evolution from a research agency to a multidisciplinary advisory firm.'
 Nature brings together expertise in quant, qual, behavioural science, data analytics, cultural intelligence and creative strategy, and says it is the first B Corp certified insights business in Australia and New Zealand. This year the company has added more than twenty new hires, and the latest arrivals bring expertise across all the firm's key areas.
In the consulting and strategy practices, Haydn Russell joins as Senior Associate Director, having worked for Bauer Media Group in the UK before joining Millward Brown in 2013. He remained at MB and Kantar until 2022, alternating roles in the UK and Australia, before joining McCann as Group Research Director three years ago. Abbey McDonald first joined Nature in 2019 as an Intern, and stayed three and a half years before moving to PA Consulting in the UK, where she spent another three and a half years as a Consultant and Senior Consultant. She returns to Nature in an AD role. Jesse Ball also joins as an AD, after more than four years with Aus consultancy Fiftyfive5, and worked earlier at Kantar; while Lisa Vo joins as a Senior Consultant, based in Melbourne, having worked at Ipsos and spent more than six years at SEC Newgate, mostly in the UK.
The firm's qualitative practice, led by Christine O'Keefe, has grown to a headcount of eight after less than a year, and now adds former Quantum MR and T garage researcher Max Dignam as a Senior Consultant; Josie Biggs, who previously worked alongside O'Keefe at Neighbourhood Strategy, as a Consultant; and Kat Mai, who began her career at Forethought.
In Nature's national consulting team, Lucy Green joins after working asn RE at Ipsos, and Patrick Woods after two years at events and entertainment researcher IER, both as Consultants; while Raveen Herath - also ex-Forethought - joins as an Analyst.
'Clients are increasingly looking for evidence-based advice they can trust,' says founder and Managing Partner Chris Crook, 'and our investment in talent reflects that demand. To have welcomed so many new colleagues prove both the strength of our culture and the confidence the market has in our model.'
The firm is on the web at www.nature.com.au .
Image, clockwise from top left: Haydn Russell, Abbey McDonald, Jesse Ball, Lisa Vo, Max Dignam, Josie Biggs, Kat Mai, Lucy Green, Patrick Woods and Raveen Herath.
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