Comscore Teams with Polaris to Add Insights for Sales

Comscore has announced a partnership with Polaris I/O, whose MarketView solution identifies new and expanding businesses across local markets, and adds validated contact information as well as larger cross-market opportunities and enterprise-level account insights.

Comscore's audience measurement data and research will be combined with MarketView to help media sellers prospecting and pitching for new business. The firms say the resulting automated workflow is currently in beta with a handful of mutual clients, and will be available more broadly in 2026.

Comscore Chief Commercial Officer Steve Bagdasarian (pictured) comments, 'The ability for media sales teams to get in front of prospects quickly with the right information is critical. Our partnership with Polaris I/O enables our clients to automate and activate research quickly to accelerate the media selling process.' According to Joseph Hayes, Chief Commercial Officer at Polaris I/O, 'The ability to automate Comscore insights through MarketView changes the game for media sales teams to act quickly and look smart - while saving time in the process.'

Web site: www.comscore.com .