Looper Launches Sports Visibility Tracker for CTV

In London, CTV merchandising analytics platform Looper Insights has launched a solution called the Sports Visibility Tracker, allowing sports streamers, broadcasters and rights holders to verify campaign compliance, measure performance and optimise live event promotions across connected TV devices in real time.

Looper's platform is used by major studios, streamers, broadcasters and regulators worldwide, including Amazon Prime, Disney, TNT, NBCU, ITVX and Ofcom. The system tracks how and where content appears across hundreds of connected TV devices in more than 25 countries, presenting it in a proprietary 'MPV' framework (Media Placement Value).

The new Sports Visibility Tracker is built around the MPV, and monitors campaigns before, during and after major sporting events to check that promotions are compliant, accurate and timely ahead of and during each game. Outputs include live data on content screenings; analysis of competitor activity; and highlight reels of 'wins and misses.' Users can draw on real time alerts to fix errors, and use ROI measurement to refine their promotional strategies for upcoming games.

Looper's VP marketing Francesca Pezzoli comments: 'In sports streaming, visibility is a zero-sum game; every second on the home screen is a second your competitor doesn't have. Our Sports Visibility Tracker turns what was once guesswork into a measurable, repeatable process, giving teams and platforms the clarity to act fast, justify spend, and win attention where it matters most.'

The firm is online at www.looperinsights.com .