Glassbox Buy Promises Early Warning of Behavior Change

Financial sector web and mobile experience analytics firm Glassbox has acquired Anodot, which uses machine-learning analytics to provide real-time anomaly detection.

Founded in 2010 as Clarisite, Glassbox provides analysis of web site traffic and smartphone application usage, helping financial sector clients to understand user behaviour. The firm, which has offices in the UK, the USA and Israel, says integrating Anodot's software will allow it to help corporates address emerging digital experience challenges, and scale the detection of user behaviour shifts across the massive volume of interactions captured by its platform.

Established for just over a decade, Anodot provides autonomous business monitoring for enterprises looking to detect and resolve anomalies in real time across their entire technology stack. Anomalies - including unexpected patterns and unknown failure modes - are identified early using unsupervised machine learning, which the firm says eliminates the need for manual thresholds, predefined rules, or data science expertise. With the Glassbox integration, this will be extended to analysis of behavioral datasets to provide early warning signals of 'customer friction, performance drops, conversion declines, or rising user frustration.' As a result, the firms promise accelerated response times for cross-functional teams, including product, UX, DevOps, and analytics.

Guy Perry (pictured), newly appointed CEO of Glassbox, comments: 'By integrating Anodot's advanced anomaly detection into our platform, we're enabling customers to automatically uncover and proactively react to even the smallest shifts in user behavior. This acquisition reinforces our commitment to helping our customers deliver exceptional, frictionless digital experiences at scale.'

Home page: www.glassbox.com .