Circana Adds Fresh Product Data for Convenience Stores

In Chicago, retail data giant Circana has announced a significant expansion of its convenience store channel coverage, powered by its 'Integrated Fresh' solution. The firm says the upgrade will provide more comprehensive insights into total perishable sales across US convenience-store retail chains.

The expansion draws on census point-of-sale (POS) data from 40 of the country's top convenience store chains. It adds some $15 billion in annual sales from prepared foods, dispensed beverages and fresh products - including sandwiches, pizza, coffee, fountain drinks and bakery items - providing a more detailed picture of on-the-go consumption trends. Data

The firm says the move reflects shifting consumer behavior patterns with more visits to convenience stores for fresh, healthier and on-the-go meal options. Integrated Fresh gives clients access to detailed, item-level data on single-serve and dispensed beverage purchases, for the first time, with reporting both at the total US chain convenience level and for individual retail accounts.

Wei Lin Wong (pictured), President of CPG for Circana, comments: 'This expansion underscores Circana's commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape. By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.'

The firm is online at www.circana.com .