NIQ Rolls Out E-commerce Measure in Major APAC Markets

NIQ has rolled out its enhanced FMCG E-commerce Measurement Solution in Indonesia, Singapore and Thailand, giving retailers a single, harmonized view of e-commerce sales performance, complementing and compatible with NIQ's Retail Measurement Service (RMS).

RMS is the company's flagship solution, tracking market share, sales, distribution, pricing and promotion effectiveness across FMCG categories, for offline markets. The E-commerce Measurement Solution combines RMS' ePOS data with validated alternative data sources from non-cooperating online retailers, advanced modeling powered by NIQ's Data Science team, and monthly refreshed insights through NIQ Discover, the firm's 'holistic, intuitive' analytics platform.

The firm says that by 2030, 30% of all FMCG retail sales in Asia are projected to come from e-commerce. A significant share of this momentum is driven by Thailand, Vietnam, and the Philippines, while Indonesia remains the region's anchor, accounting for more than half of Southeast Asia's total online FMCG sales.

NIQ says its enhanced solution is 'the only FMCG e-commerce measurement in Southeast Asia fully aligned with RMS standards, providing clients with a consistent framework for measuring performance across the full retail spectrum' . According to Josh Morgan (pictured), APAC E-commerce Lead, the growth of e-commerce in Southeast Asia means brands need more than surface-level insights - 'they need higher accuracy, higher coverage, and harmonized data that gives a true view of FMCG performance across channels.' He adds: 'NIQ's E-commerce Measurement does exactly that: it helps businesses identify opportunities early, act with confidence, and grow smarter in one of the world's most dynamic digital markets.'

The firm is on the web at www.niq.com .