Omnicom-IPG Merger to Complete 'in Days'

The mega-merger of global marcoms groups Omnicom and IPG should complete within a few days, after the EU unconditionally approved the union - the final regulatory hurdle.

Omnicom agreed last December to pay around $13.25 billion in shares to acquire IPG, creating a company with more than 100,000 staff and combined revenue (2023) of $25.6bn, 57% of it from business in the US. Analysts are suggesting the deal, which will turn the world's 3rd and 4th biggest advertising holding companies into the largest, could be completed as soon as Wednesday in the US.

The combined company will be known as Omnicom, and current Omnicom CEO John Wren will be its Chair and CEO, while current IPG Chief Exec Philippe Krakowsky takes the role of COO.

The two firms - for the moment - are online at www.omnicomgroup.com and www.interpublic.com .