SAMY Appoints MD to Lead US Expansion

SAMY has appointed long-time Havas exec Anabela Bonuccelli as MD, Operations & Clients for the US, based in Miami.

SAMY was founded in 2012, is headquartered in Madrid, has been majority-owned since earlier this year by private investor Bridgepoint, and currently employs more than 900 people in twenty offices. The company, which helps clients with social-first marketing strategies, through a combination of proprietary software and advanced analytics tools, is forecasting 70% net revenue growth in the US in 2025, and expects the rapid rise to continue in 2026.

Bonuccelli brings more than 30 years of agency experience across the Americas, most of it at Havas, where she opened the Miami office in her twenties, led expansion into Central America and Puerto Rico, and developed a Cross-Cultural Division for the whole of North America.

In her new role she will lead operational performance and delivery, and accelerate SAMY's expansion in the region.

CEO Juan Andrés Elhazaz comments: 'Anabela's appointment signals our intent for the US. We're scaling quickly, winning major global brands, and expanding our social-first capabilities across the region with real momentum. To drive that growth, we need exceptional operational leadership which can strengthen the foundations we've built while elevating the consistency and quality of delivery. Anabela has led complex, high-performing teams across the Americas working with AAA clients. She understands what it takes to grow at pace without compromising excellence, and she will play a pivotal role in unlocking SAMY's next chapter in the US.'

Web site: www.samy.com/en .