Lepine to Leave Hong Kong for International MD Role

Dynata's Mark Lepine has been promoted to Managing Director, International, and will be relocating from Hong Kong to Madrid in the New Year.

Dynata provides access to 70 million consumers and business professionals globally, with an extensive library of individual profile attributes collected through surveys. The firm uncovers insights, activates campaigns and measures cross-channel marketing ROI for more than 6,000 clients worldwide. Last year it emerged from a spell in Chapter 11, on schedule and with new investors who after writing down more than half a billion dollars in debt now own 100% of its equity.

Lepine (pictured) joined the company in 2023 as MD, after founding and leading Executive Referral Network. He was previously a director of Research Services Limited; MD APAC at Survey Sampling International (SSI - which merged with Research Now in 2017 and became Dynata two years later); Regional Director of Forrester Research; and MD of research and advisory business Faroden; having earlier held sales roles at WGSN and Gartner.

He is replaced as MD APAC by Michael Fegan, who returned to Dynata two years ago having worked earlier at Glow, TNS and Nielsen, as well as SSI.

The firm is online at www.dynata.com .