Ironwood Hires for Senior Account Management Role

Full service MR and data collection agency Ironwood Insights Group has appointed MR and public opinion polling veteran Ed Ledek as Director of Account Management.

Ledek's career began with the U.S. Census Bureau, and he spent three years at Wirthlin Worldwide and then a total of eighteen, in two spells, at data collection firm Western Wats. In the last fifteen years he has served as President of Provo, Utah-based Key Research Solution and most recently as Chief Research Officer at Clear Insights Group, in Salt Lake City. His work has included public policy and political polling at local, statewide, and national levels; and market research for pricing and elasticity studies, U&A, concept and product testing, branding and comms, and shelf space optimization.

An active contributor to the broader research community via service at PAPOR, AAPOR, MRA, SWMRA, CMOR and AAPC, Ledek has also taught and mentored research teams.

Ironwood founder and CEO brad Larson comments: 'We are thrilled to welcome Ed to the Ironwood Insights Group team. His uncommon breadth of experience, his methodological expertise, and his dedication to helping clients uncover meaningful insights make him an exceptional addition to our organization. Ed embodies our commitment to excellence in research.'

The firm is on the web at www.ironwoodinsights.com .