Huge Investment for French CRM Software Firm Brevo

Paris-based customer engagement software specialist Brevo has closed a EUR 500m funding round, with which to support continued investment in AI, accelerate US growth, and drive M&A activity.

Founded in 2012 and formerly known as Sendinblue, Brevo operates in 180 countries, with France, Germany and the USA accounting for 65% of its total revenue. Established as a specialist in email marketing, the company has broadened out to offer an all-in-one marketing and sales platform providing a unified view of the customer journey. Sales CRM, including tracking of opportunities and automation of lead conversion, has become a major driver of growth.

The latest round sees General Atlantic and Oakley Capital joining the Company's shareholders. Bpifrance and Bridgepoint remain minority investors, while Partech is exiting its stake.

Quoted on www.eu-startups.com , founder and CEO Armand Thiberge (pictured) comments: 'I'm very pleased to welcome Oakley Capital and General Atlantic, two global investment firms that share our vision and high standards. Our ambition remains unchanged: to build a global European CRM leader capable of competing with US players through product excellence. This new phase will allow us to further accelerate our product roadmap, notably by leveraging AI, and to strengthen our operational excellence.'

The firm is online at www.brevo.com .