Further Funding for Consumer Simulation Platform Aaru

Aaru, an AI-powered prediction engine which simulates consumer behavior and preferences, has raised a Series A round of funding valuing the company at up to $1 billion, according to reports.

Aaru uses multi-agent AI systems to create simulations of human behavior, based on proprietary and public data sources, promising to replace survey and 'research experiment' elements, and deliver predictions in 'a matter of minutes'.

According to insiders quoted on www.techcrunch.com , the round used the unusual approach of different valuation tiers for different investors, which allows the company to report a higher 'headline' valuation while offering better terms to specific investors. The round was reportedly led by Redpoint Ventures.

Aaru, which was founded in March 2024 by Cameron Fink (pictured), Ned Koh and John Kessler, has been secretive about investment amounts before - in March this year it received an unspecified sum from Accenture Ventures, along with a commitment from Accenture Song to integrate Aaru's flagship model Lumen into its AI offer for NPD, marketing and customer service. One unnamed source put the current investment at 'above $50m' according to Techcrunch.

The company, which is online at www.aaru.com , also partnered in August with Interpublic, offering the marcoms giant the means to optimize its campaigns in real time and deliver more personalized experiences.