Daily Mail Group and DAZN Partner with LiveRamp

Data collaboration platform LiveRamp has added two major publishers to its network: multimedia news brand Daily Mail, and sports streaming platform DAZN.

The two will now use LiveRamp's Authenticated Traffic Solution (ATS) to enhance addressability across their premium audiences, helping their advertisers to activate and measure campaigns more effectively. ATS helps publishers and marketers connect their first-party user data with LiveRamp's durable identifier, RampID, to find audiences on a wide range of platforms without breaching privacy rules.

The deal allows the two new partners to open up a new tranche of high value inventory and gain greater control over how it is transacted, and promises advertisers people-based reach, improved measurement and more relevant audience engagement.

Adam Leslie, Director of Product, Commercial at Mail Metro Media at Mail Metro Media, comments: 'By working within LiveRamp's ecosystem and collaborating directly with endemic advertisers, we can better align campaigns with our audiences' interests, delivering enhanced engagement and commercial outcomes for brand partners and users alike.'

'DAZN's global subscriber base is 100% logged in,' says Joe Connors, VP, Programmatic and Advanced Advertising at DAZN, 'giving us a unique opportunity to unlock addressable outcomes for our partners and rapidly scale our ad offering. By integrating with LiveRamp's ATS, we can pair our subscriber data with advertisers' first-party datasets to gain a deeper understanding of our highly engaged fan segments. This allows us to activate targeted advertising across live streams, on-demand clips and match breaks, while also improving our marketing.'

Web site: www.liveramp.com .