DRNO - Daily Research News
News Article no. 3921
Published March 24 2005

 

 

 

Ziff Davis Appointment

Publisher Ziff Davis Media has appointed a Senior Director for Marketing, Events and Research for its market-leading Game Group. Ray Ledda, a former Director at Canadian ad agency Palmer Jarvis, DDB, will work with brands including Electronic Gaming Monthly, Computer Gaming World, Official U.S. PlayStation Magazine and 1UP.com.

Ledda began his career at Ziff Davis as Marketing Creative Services Director for the Video Game Group, then became its Marketing Director. He has held senior-level marketing, design and communications positions in both the public and private sectors, including Public Affairs Officer for the Government of Alberta, Canada, and Senior Art Director at Palmer Jarvis, DDB, the largest advertising agency in western Canada. He holds a B.F.A. in Visual Communication Design from the University of Alberta, Canada.

Ledda will continue to report to Scott McCarthy. As Senior Director, he will be responsible for the planning and execution of all marketing and event initiatives that support the Game Group's sales and editorial teams, as well as the Game Group's highly-regarded research team.

Ziff Davis Media Game Group is the largest publisher of electronic game magazines in the United States. Ziff Davis Media publishes in 41 countries and 20 languages, and has offices in New York, San Francisco and Boston. Its web site is at www.ziffdavis.com

 

 
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