New Campaign Impact Measurement Deal for Adsquare

Location intelligence platform Adsquare has announced a deal with programmatic agency and tech partner DistrictNine, promising US-based advertisers the ability to measure the real-world impact of their campaigns 'directly' within the latter's platform.

Berlin-based Adsquare was founded in 2012 and provides a consent-based location intelligence platform helping advertisers to plan, buy, optimise and validate campaigns across channels, using 100% consented, SDK-derived location data. This includes measuring foot traffic in 'any' given location, at any given day and time, to help understand the effectiveness of drive-to-store campaigns. The company already collaborates with the likes of Nielsen, Yahoo!, Kantar TGI and Pubmatic. Its new partner, DistrictNine, is headquartered in Lisbon, and operates a proprietary platform called PulseNine, merging AI-powered optimization with insights expertise to enhance performance and transparency across programmatic, CTV, DOOH and audio.

The new deal allows DistrictNine clients in the US to tap into Adsquare's store visit data feed, to quantify how their digital media campaigns drive in-store traffic.

Maria Botelho (pictured), VP Global Partnerships at Adsquare, comments: 'By providing direct access to store visit insights within DistrictNine's platform, we're enabling clients to measure and optimise campaigns with greater accuracy and accountability.' Marco Kloots, CEO and founder of DistrictNine, adds: 'Advertisers want truth in performance. Measuring the influence of ads on physical behavior is the next frontier.'

The partners are online at www.adsquare.com and www.districtnine.com .