Funds for Korean AI UX Specialist Coxwave

South Korean company Coxwave, whose analytics platform Align tracks user experience of AI, has secured $5 million in a Pre-Series A round of funding, with which to expand into AI governance and scale its consulting business AX.

Coxwave was founded in 2021 and focuses on analysing conversational AI products and users' experience of them, allowing clients to improve their offerings based on metrics like conversation satisfaction and user interaction patterns. The company is now extending beyond monitoring into active AI agent governance: its platform will track agent behavior in real time, detect anomalies and enable immediate intervention when issues arise.

The AX consulting business works across e-commerce, the public sector and professional services, helping clients worldwide to integrate AI capabilities into their core operations. CEO Joowon Kim (pictured) notes: 'Our goal is to strengthen both AI reliability technology and AX consulting to help our clients establish leadership in their respective industries through AI. This investment will enable us to advance our technical capabilities and support more companies in achieving successful AI transformation with our proven expertise.'

The round, which brings the company's total funding to $8.6 million, was led by L&S Venture Capital, with participation from existing investor KB Investment and new investors Hyundai Venture Investment, Hyundai Motor Company's ZERO1NE Ventures, and KDB Capital.

The Seoul-headquartered company is online at www.coxwave.com .