Launch and Funds for Payment Analytics Firm RouteSense

In the US, payments industry predictive intelligence company RouteSense has launched with a c.$2 million pre-seed round of funding.

Founded by transaction and payment industry veterans Stephen Martin, Robert Matthews and Colin Martin, RouteSense uses predictive analysis and real-time intelligence to help merchants, acquirers and processors turn fragmented payment data into actionable insight. At launch it offers Pathfinder, which delivers continuous, real-time health analytics on MIDs (Merchant Identification Numbers) and intelligent transaction routing for merchants operating multiple MIDs - this visibility has become crucial for compliance purposes since Visa's recent enforcement of VAMP (Visa Acquiring Monitoring Program), which measures payment processor performance thresholds on a monthly basis and requires early intervention before issues escalate into fines, holds, or forced account actions.
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The funding round was led by Redbud VC with participation from FOVC, Cultivation Capital, Service Provider Capital, and the University of Missouri AACE Fund. RouteSense CEO Martin comments: 'As network oversight becomes more stringent, the industry needs better intelligence, not more guesswork. Our mission is to help teams understand MID health at a glance so they can act proactively and responsibly.' CTO Matthews adds: 'In payments, the difference between reactive and predictive analytics is material. Reactive reporting explains what happened after the fact. Predictive intelligence helps teams make better decisions in real time.'

The frm is online at www.routesense.ai .