Gamebeast Buys Roblox Research Specialist RTrack

In the US, game infrastructure platform Gamebeast has acquired RTrack, an MR solution for developers, researchers and enterprises focused on the Roblox gaming world.

Founded in 2019, RTracks helps developers, researchers and enterprises understand Roblox trends, player behavior and game performance, using structured analysis of publicly available data. Gamebeast's integrated solutions for analytics, live operations and advertising on the Roblox platform already reach 100 million monthly active users, and provides flexible tools such as remote configurations, audience segmentation, funnel analysis, heatmaps, and advanced A/B testing.

Following the deal, RTrack will be integrated into the Gamebeast dashboard, allowing customers to view relevant market intelligence directly alongside their game operations, and evaluate market entry, partnership opportunities and IP performance across the platform. RTrack's Deep Aware, an AI-backed research system that interprets more than seven years of historical Roblox data alongside signals from across the Internet, allows users to estimate the size of markets, and their licensing and revenue potential, and to discover trends and potential partners.

Gamebeast says it is committed to strict data privacy standards and will continue to fuel RTrack's solutions with publicly available data sources and licensed third-party data, fully anonymized - not with data from Gamebeast customers, which will be stored separately.

Zander Brumaugh, founder and CEO of Gamebeast comments, 'Roblox and UGC gaming have become the fastest-growing ecosystem in the games industry. Developers, advertisers, and investors in the space now need greater insights. RTrack joining Gamebeast has enabled that in a way that rivals even the best-in-class market research tools in traditional gaming.' Luke Shadwell, founder of RTrack, adds: 'Gamebeast is a team that understands creators, and understands that good decisions start with honest data, and I'm hopeful this partnership will lead in pushing the ecosystem forward again, relentlessly innovating in this space.'

Web sites are at www.gamebeast.gg and www.rtrack.live .