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Sale and Investment for G=mc2
London-based growth consultancy G=mc2 has sold a majority stake to investment company Mobeus, for £15.8m. The deal will help to fund 'continued expansion and international growth', and sees a new Chair and CFO appointed.
 G=mc2 was founded in 2017 and focuses on data, automation and helping clients - including major multinational consumer brands - apply AI solutions at scale to identify consumer trends and insights. Its proprietary image-first analytics platform Visible promises to help brands 'decode culture, understand demand, and imagine new futures.' The firm, of which former Added Value Chairman Charles Broome is a co-founder, is known internally and to 'friends' simply as 'G'.
Plans for the newly funded company include the launch of a US office, and the expansion of delivery capabilities and client relationships through strategic recruitment, and investment in systems and processes for marketing, BD and account management, to support scalability.
'Partnering with Mobeus marks a major milestone in G's growth journey,' says CEO Steve Rowe (pictured). 'They share our belief in G's vision and bring the experience and ambition to help scale our unique offer - combining human expertise and AI intelligence to deliver actionable growth strategies for our clients. Together, this partnership creates an exciting opportunity to take G's offer to more people, in more places, with even greater impact. From the outset, Mobeus demonstrated a deep understanding of our business and our recipe for success. Their track record in scaling consulting businesses, combined with their human, people first approach, made them the natural choice for the G team as we look ahead to an exciting future.'
Web sites are at www.gmc2.com and www.mobeus.co.uk .
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