Ipsos South Africa Appoints Kantar's Otte

Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019.

Otte brings more than two decades of industry experience, focused on advertising effectiveness, brand development and consumer insights. She joined Millward Brown as a Junior Research Executive 21 years ago, and rose from this to serve as CEO for South Africa, between 2016 and 2018, leading teams delivering brand health tracking, media evaluation, and communication testing for major clients. She holds a BCom Marketing with Honours from the University of Pretoria.

Otte will report to Nick Coates, CEO Sub-Saharan Africa at Ipsos, who comments: 'Having led the South African business myself for over five years before taking on the regional role, I know firsthand the importance of having a leader who deeply understands both the local market dynamics and our clients' evolving needs. Natalie's exceptional track record of helping brands achieve profitable growth through data-driven insights, combined with her proven leadership capabilities, will be invaluable as we continue to strengthen our position as the partner of choice for businesses seeking game-changing insights.'

The group's home page is at www.ipsos.com .