Innovid CEO Netter Adds Groupwide Innovation Role

In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer.

Netter (pictured) will now lead cross-platform product innovation initiatives across Mediaocean's business units, which also include Prisma and Protected. The expanded role is focused on building 'more connected, intelligent, AI-powered offerings' driving and linking the group's offers in planning, delivery, trafficking, measurement, optimization, verification and finance. Recent launches of this type include Orchestrator, an AI-powered framework which serves as a connective layer across the advertising lifecycle, helping marketers move beyond siloed tools and toward more adaptive, outcome-driven media execution, at scale.

Group CEO Bill Wise comments, 'Innovation has always been core to Mediaocean, and this role brings greater cohesion and momentum to that work. Zvika has a proven ability to translate big ideas into scalable products that operate in the real world. Expanding his role allows us to apply that visionary, execution-driven approach consistently across our platforms as we continue to differentiate for the long term.'

Web sites: www.innovid.com and www.mediaocean.com .