Former Planning Shop EVP to Lead Beyond Blue Strategy

Manchester, UK-based pharma insights firm Beyond Blue has hired Kristina DiPietrantonio as Head of its Strategy division, working to bridge the gap between insight and real world execution.

The firm was launched in 2005 and was known until two years ago as Blueprint Partnership. Clients are large pharmaceutical companies in major markets worldwide, including Western and Eastern Europe, the US, Canada, Asia and Latin America.

DiPietrantonio (pictured) brings more than seventeen years of healthcare consulting experience in the US and UK, including senior leadership roles across sales, marketing, talent development and product innovation. Past positions include EVP and Global Head of Research at The Planning Shop, and earlier Senior Director at Adelphi Research Global and Adelphi Values, and a VP at ITG. She holds a Master of Arts in Biotechnology from Columbia University and a BA in Biological Sciences from Smith College.

Quoted on the IA web site, Samantha Hope, CEO of Beyond Blue, states: 'Kristina brings a sharp strategic mindset and a genuine passion for helping clients make better decisions, qualities that fit right in with our team's ethos... We're looking forward to the new energy and perspective she'll bring.'

Web site: https://beyondblueinsight.com .