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'Non-Specialist' Conjoint Software Launched
FIRM and Moskowitz Jacobs Inc. (MJI) have launched the new Confirmit(r) IdeaMap(r) integrated software announced last autumn. The service aims to bring conjoint analysis out of the realm of 'specialists with large budgets' and give it the speed, ease and lower cost of online technology, for use by anyone.
The software combines two market-leading technologies, FIRM's Confirmit(r) Online Survey & Reporting Software and MJI's IdeaMap(r) Conjoint Software - it will be sold as an add-on to companies licensing Confirmit(r).
Dr. Howard Moskowitz, President of MJI, believes conjoint analysis will play an increasingly vital role in concept research, and that 'when marketers, developers, agencies, and other individuals realize the benefits and value of conjoint analysis we are going to witness a change in the way business works. Many more decisions will now be made on hard evidence, easy and quick to obtain'.
FIRM (Future Information Research Management) is online at www.firmglobal.com , and MJI at www.mji-designlab.com
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