Extended and Expanded Deal for Nielsen and Tubi

In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads.

Tubi is a free, ad-supported on demand streaming service with more than 100 million monthly active users, and boasts 'the world's largest collection of Hollywood movies and TV shows,' as well as creator-led stories and 'Tubi Originals.' The firm is headquartered in San Francisco, was founded in 2014 and is part of Tubi Media Group, a division of Fox Corporation. The firm integrated Nielsen's Digital Ad Ratings measurement across its device partners just under four years ago.

Nielsen data shows that Tubi ranks as the no. 1 'Fully Free, Fully Ad-Supported Streaming Service', and second for Free AVOD Platform in A18+ reach. In the 5 years to November 2025, its Persons 18-49 and Persons 25-54 audiences have grown tenfold.

Garrett Jamison (pictured), Nielsen SVP of National Partnerships, states: 'We are thrilled to expand our partnership with Tubi, as we are both paving the way for the continued growth of ad-supported streaming. Tubi excels at bringing audiences to their platform and we have the unique ability to measure those audiences and provide compelling intel for advertisers.'

The firms are online at www.tubi.tv and www.nielsen.com .