Enhanced Partnership for VideoAmp and TVision

TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp.

TVision reports second-by-second attention and co-viewing for all major linear TV networks and channels, as well as hundreds of apps, including the walled gardens. VideoAmp uses this data to enhance the demographic ratings data it generates from its own large, commingled viewership dataset, to deliver 'comprehensive, holistic' TV measurement at scale.

'Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions,' says Randy Laughlin (pictured), SVP, Strategy and Partnerships at VideoAmp. 'It's important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner.'

VideoAmp is headquartered in Los Angeles and New York with offices across the USA, and is online at www.videoamp.com . TVision , headquartered in NYC and with offices in Boston and Tokyo, can be found at www.tvisioninsights.com .