Funds for AI Search Optimization Firm Brandlight

In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business.

Brandlight was founded in October 2024 by Imri Marcus, Uri Gafni and Didi Dvash, and helps brands to anticipate market shifts and optimize their AI-driven discovery. The software analyses billions of AI-generated signals across the customer journey, with real-time tracking of brand mentions across AI platforms, sentiment analysis, and identification of key content sources influencing AI-generated answers. This results in 'clear, actionable recommendations' to guide the decision-making of marketing, PR, content and media teams. The firm says it wants to give enterprise brands moving into the new field 'the same confidence they've developed in search and social over the past two decades.'

Funding was led by Pelion Venture Partners, with participation from existing investors Cardumen Capital and G20 Ventures.

CEO Marcus (pictured) comments: 'We've been preparing for this moment for over a year. From its inception, Brandlight was built to become a marketing operating system for AI as a channel, starting with AI search and now expanding into AI ads and commerce. Our promise to brands is simple: to keep being a partner they can rely on as this market evolves, helping them stay ahead rather than react.'

Web site: www.brandlight.ai .