OpinionWay Becomes French Partner for WIN

France-based researcher OpinionWay has joined international agency alliance the Worldwide Independent Network of Market Research (WIN), as its exclusive partner for the French market.

WIN's network of 45 firms includes established independent MR agencies from around the world, who co-operate on studies, share and pool their expertise, and offer clients a combination of global reach and local knowledge.

'We are extremely excited to be joining the WIN network,' says Hugues Cazenave (pictured), founder and President of OpinionWay. 'This integration represents recognition of the excellence of our work and opens up new opportunities for our international development.' VP Bruno Jeanbart adds: 'Joining WIN is an exciting opportunity for OpinionWay. We look forward to sharing our experience in digital research and innovation within a global community dedicated to this field, as well as collaborating more closely with independent agencies around the world.'

The OpinionWay Group was founded in 2000, and counts itself as a 'mission-driven company', committed to 'a sustainable and responsible future.' The company has offices in Paris and Bordeaux; in the African cities of Casablanca and Abidjan; and in Eastern Europe (Warsaw), China (Shanghai), and Europe via pan-European subsidiary Polling Europe (Brussels).

Web sites: www.opinion-way.com .