Italian Member for MR Alliance WIN

Following last week's addition of OpinionWay as its representative in France, the Worldwide Independent Network of Market Research (WIN) has added SWG as member in Italy.

SWG S.p.A. was founded in 1981 in Trieste, and is known for its long running social and political studies, market and social analysis, and integrated fieldwork capabilities. It also has offices in Milan, Rome and Brussels. The firm will be represented in WIN by Rado Fonda (pictured), Head of Research, who joined SWG in 2003 and currently oversees its socio-political research and public opinion analysis teams, including weekly social and political trend tracker RADAR; and The Values of Italians, an annual study exploring cultural and societal shifts. He is also Director of Polling Europe, a research company co founded by SWG and Opinion Way, and based in Brussels.

OpinionWay is represented by VP Bruno Jeanbart, a pollster with 30 years of experience in political and social research, and author of the 2018 book The Anormal Presidency: The Roots of Macron's Election.

WIN says it welcomes the two companies' 'fresh perspectives, collaborative spirit, and methodological expertise.'

Web sites: www.opinion-way.com , www.swg.it and www.winmr.com .