Barb Ads Hub Now Has Pre-and Post-Campaign Analysis

UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data.

The Barb Ads Hub was built and is run by RSMB for Barb, was designed for full-cycle ad campaign planning and reporting, and is integrated with the Data Hub the organisation launched in December. It includes the pre-campaign planner - formerly called Advanced Campaign Hub - and tools for post-campaign evaluation, using the CFlight methodology. Its system also supports automated requests via API for ingestion into proprietary tools.

Barb's Head of Campaign Audiences Luca Vannini (pictured) says of the roll-out: 'Barb Ads Hub is designed to provide something for everyone at all stages of the campaign planning and reporting cycle. The addition of the pre-campaign planner means that Barb Ads Hub is now the principal destination for close to 600 UK buyers and sellers of advertising for full-cycle campaign optimisation, with all data compiled and reported in line with joint-industry standards.'

Web site: www.barb.co.uk .