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Senior Promotions for CMB
In the US, insight firm Chadwick Martin Bailey (CMB) has promoted Monika Rogers to SVP, Growth Strategy, and Seth DeAvila to VP, Applied Innovation.
 CMB is a Top 25 US insights and analytics company combining expertise in advanced analytics, consumer psychology and market strategy. Headquartered in Boston, MA, the firm was formerly known as Chadwick Martin Bailey and has been owned by corporate engagement solutions firm ITA Group since 2017. In 2024 it launched a range of tools called AI + HI Solutions, combining AI with research and insights consulting expertise from the last forty years.
Rogers has more than twenty years of experience in the sector, and joined CMB two years ago this month, after eighteen months as VP, Head of Client Services & Operations at Illuminas. Earlier she co-founded and ran Digsite, a qual software company sold to QuestionPro in 2022; ran her own consulting firm Fountainhead; and started her career in Consumer Insights at General Mills. She holds a master's degree in marketing from University of Wisconsin-Madison, where she taught graduate and executive education classes. In her new role she will provide executive leadership across the company's Brand Growth, Activation and Industry Practice teams; strengthening its go-to-market approach, accelerating revenue performance, and shaping its long-term market positioning.
 DeAvila joined CMB in 2020 as a Research Director, and has twenty years of domestic and international market research experience, designing and implementing custom research programs. His earlier career included roles at Isobar, Forbes Consulting and Energy BBDO. He holds an MA in Sociology from University of Chicago and a BA in Urban Studies and Sociology from University of Pennsylvania. In his new role he will drive the adoption and implementation of AI and adjacent technologies, across the firm's research, advisory and operational functions - ensuring workstreams are aligned, resourced and delivering measurable business impact. His remit also includes helping to upskill teams, redesign workflows to reflect AI-native ways of working and foster a culture of applied innovation across the organization.
Web site: www.cmbinfo.com .
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