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TNS Media Appoints US Director of Marketing
Belene Mallon has joined TNS Media Intelligence as its Director of Marketing for the US. She was previously Director, Global Partnerships and Sponsorships at Visa International; and Director, Merchant Marketing for Visa USA.
Whilst at Visa, Mallon was responsible for creating and managing global strategic alliances and consumer marketing programs with Visa merchants in the travel & entertainment industry and monthly bill payment category. Her earlier career includes a spell as Manager, Communications at Monsanto Company, and ten years working in consumer product and healthcare marketing communications and public relations agencies. The latter included Account Supervisor positions at Golin Harris, Manning Selvage & Lee and Edelman Worldwide.
Tom Rocco, Executive VP of Sales and Marketing, says Mallon brings TNS 'a wealth of brand marketing and public relations expertise from various industries... Her varied background provides TNS with the marketing leadership we need in the US to continue to develop the TNS Media Intelligence brand'.
The company, based in NYC, is online at www.tns-mi.com
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