Funds for Measurement-Focused CTV Ad Platform Keynes

CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion.

Keynes differentiates itself from other CTV ad solutions by focusing on accountable outcomes rather than simply impressions and reach. The platform combines AI-driven optimization with a 'high-touch' service model, to guide clients in driving measurable results.

Specifically, the new funds will be used to deepen technology infrastructure, expand data integrations, and strengthen measurement capabilities - as well as for recruitment.

Jim Ferry, Partner at Volition Capital states: 'Connected TV is rapidly evolving from a brand-only channel into a measurable performance medium. Keynes has built a differentiated platform that helps advertisers navigate the complexity of the ecosystem while delivering transparent, performance-oriented outcomes.' Keynes founder and CEO Dan Larkman (pictured) adds: 'This partnership gives us the resources to move faster without compromising the principles that define Keynes, and we're just getting started.'

Keynes' web site, unavailable when we tried, is apparently at www.keynes.com .