New Release for NIQ's RegioGraph

In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data.

The software was first launched by GfK in 1991 and is described as 'Germany's most popular geomarketing solution,' with a growing international user base also. Users can tap into data on B2C and B2B potential to carry out granular analyses at the level of street segments in Germany; and can share results via the TeamConnect add-on.

The new release includes up-to-date maps and market potential data; a simplified user interface; a newly introduced analyses series function which completely removes manual work from the analysis; extended options for exported territory maps into other corporate systems such as BI or CRM; and a ground-up revised user manual for faster onboarding.

Geomarketing expert Denise Zubak, comments: 'Whether optimizing sales territories, evaluating locations, supporting category management, or precisely localizing target groups, RegioGraph brings clarity. With every release, we continue to develop the software consistently and incorporate valuable user feedback.'

Web site: www.nielseniq.com/global/en/products/regiograph .